Do you treat returning customers and new or potential customers the same way? If so… Why?
Both people are important but they need to hear different messages and have a different experience.
We’ve all been to a restaurant when the server asks if we’ve ever been there before. Only about half of the time does that make a difference in the presentation. Why did they ask if they weren’t going to tell me anything different or offer an incentive for turning my guests into patrons. What different messages need to be told in your business?
When it comes to your website, technology allows you to use cookies in order to show a different message to new visitors than that seen by people who are regular visitors. Maybe the newbie needs different instruction and the regular needs a reason to refer a newbie.
In your store or office, find a way to recognize people who’ve visited your place before (or at least the regulars) and make them feel like more of a part of what’s going on. Turn them into an exclusive group and give them an insider feeling.
