Frito Lays, parent company of soft drink giant, Pepsi announced it will pull 2010 SuperBowl Ads after a 23 year run in order to do what? Focus on web based marketing. That’s right. You always wanted to market your business where all the big boys were, well now you can.
Great thing is, that unlike a SuperBowl Ad, web marketing is completely scalable to your target market, budget, and geographic target. Plus, chances are, your company can maneuver positioning easier than the global giants giving the little guys the advantage.
You can check out more about it here: http://sports.espn.go.com/nfl/news/story?id=4751415
