Many business owners deal with this dellima. If you were to ask most business owners who is more valuable, they’d of course say that taking care of existing customers is more (or at least equally) as important as attracting new customers. However, does the company budget and time allowances reflect that? In most cases, the answer is no.

Why is investing in current customers harder for companies to do than spending their funding and time to attract new clientelle? There are many things that factor in but a few are:  Read more... (301 words, estimated 1:12 mins reading time)

• It’s easier to see a dollar value spent = dollar returned with new clients

This is an idea that’s been bopping around in my head for a while now.  Will it work in your industry?

When we stake a price on our goods or services, that’s it.  That’s what we’ve said it’s worth.  Customers pay that and only that.  I don’t know anyone who’s gone to the local car wash, slid their card through the machine twice so that they could pay $20 for a car wash priced at $10 because of the great job this particular system does.  However, all day long, people will pull up to a group of teenagers and hand over twenty bucks for a wash that takes too long and is mediocre at best.  Read more... (280 words, 1 image, estimated 1:07 mins reading time)

For those of you asking yourself this question.  Here’s a video posted to YouTube by SocialManiacs09.  It has some good numbers to get you thinking.  If you’re not using the power of social media to market your business, you’d better start.  Caution: Make sure you go about it correctly or you may do more harm than good.

Here’s how most marketing companies sell their media to advertisers:

A sales rep would walk into a business, pull their data and plans from a bag and begin to explain why they had the only option that made sense for every business in town.

This soooo wrong.  In soooo many ways.  What works for one, is not so good for another.  I often run across people who’s business would be dis-serviced by Pay Per Click marketing, which is the main staple of what my company AFH Marketing offers.  In fact, just last week, I talked to a client in the moving business, and suggested him find other ways of marketing their business.  You see, the cost per click for their industry, was out of proportion with their Return On Investment (ROI) per potential client gained.  Read more... (203 words, estimated 49 secs reading time)