I’ve heard it said that the worst number of all for a business owner or leader is the number “one“. This is true for so many reasons. It can be hard to multiply because it takes risk, work, determination, sometimes disappointment, but multiples is nearly always better.
- If you have only one sales person and she leaves the organization: Who’ll sell new clients to keep the production team busy?
- If you have only one person producing all sold services or goods and they are unable to work for a period of time: Who’ll produce all of the things your sales team promises to your clients?
- If you rely on that one really large customer for the majority of your income: What happens when they go out of business or find a cheaper option?
Just three of the many things that can go wrong with only ONE. Grow to two… at least.