Here’s how most marketing companies sell their media to advertisers:

A sales rep would walk into a business, pull their data and plans from a bag and begin to explain why they had the only option that made sense for every business in town.

This soooo wrong.  In soooo many ways.  What works for one, is not so good for another.  I often run across people who’s business would be dis-serviced by Pay Per Click marketing, which is the main staple of what my company AFH Marketing offers.  In fact, just last week, I talked to a client in the moving business, and suggested him find other ways of marketing their business.  You see, the cost per click for their industry, was out of proportion with their Return On Investment (ROI) per potential client gained.

My point is, if you truly care about your clients, and are in your business to help your clients.  Realize that your products and services, NO MATTER WHAT THEY ARE, are not the best options for EVERYONE!  This will relieve a lot of pressure on your end, as well as build relationships and happy clientele that are happy to refer you and help you grow your business.