@jc_riley: http://t.co/B1JvbSNo - Me and my brother Rusty with our uncle and All-American wrestler Mike on his birthday. #therileycrew
Archive for Marketing

School FundRaisers Suck!

I don’t quite understand the reasoning for most school fundraisers.  It seems there should be two reasons for holding a fundraiser for a group or organization.  One being the creation of a team building experience, and the other being the obvious: to raise funds.

So, if the previous statement seemed obvious, why then is it that most fund raising events, especially school fund raisers accomplish neither?

fundraiser image 1

Fundraiser Quota & Parent Info

Change In Operating Strategy

Since the subject of delivery problems is on my mind. I thought I’d mention that most delivery problems are actually a operating strategy problem.

Don’t Have A Delivery Problem

Whether you are providing a product or a service, this is one of the most important things you must remember.  Your clients don’t care who didn’t show up for work, who’s sick, what shipment didn’t come in, or any of the other things that could keep you from delivering on your customer’s expectations.

If it’s a supply problem, find a different supplier.  Your customer doesn’t care if your price is 10% lower than the guy down the road if you don’t have any in stock but the guy down the road does.  Though your customer may feel empathetic for your employee with the flu, they would rather call the other company with a whole team of people that could help them immediately, than sitting around hoping your one employee will get well soon.

ONE

I’ve heard it said that the worst number of all for a business owner or leader is the number “one“.  This is true for so many reasons.  It can be hard to multiply because it takes risk, work, determination, sometimes disappointment, but multiples is nearly always better.

  • If you have only one sales person and she leaves the organization:  Who’ll sell new clients to keep the production team busy?
  • If you have only one person producing all sold services or goods and they are unable to work for a period of time:  Who’ll produce all of the things your sales team promises to your clients?

New York Times Charges Web Readers

It’s been a long time coming ladies and gentlemen.  The newsprint companies are beginning to shift from squirming from thethought of changing with technology to floundering as they suffocate from the lack of water… err, I mean, revenue.

Categories: Marketing

Pepsi Pulls SuperBowl Ad

Frito Lays, parent company of soft drink giant, Pepsi announced it will pull 2010 SuperBowl Ads after a 23 year run in order to do what?  Focus on web based marketing.  That’s right.  You always wanted to market your business where all the big boys were, well now you can.

Great thing is, that unlike a SuperBowl Ad, web marketing is completely scalable to your target market, budget, and geographic target.  Plus, chances are, your company can maneuver positioning easier than the global giants giving the little guys the advantage.

You can check out more about it here:  http://sports.espn.go.com/nfl/news/story?id=4751415

Categories: Marketing

Blending In is Bad Advice

My Step Father was a pretty good guy.  He was a much older gentleman (old enough to be my grandfather) who fought in the second World War.  After the war, he was stationed in the last US Horse Calvary unit, which patrolled the US / Mexico border.  My mother met him when I was in junior high school and he was a breath of fresh air who shared tons of advice with me during my teenage years before passing away when I was 22.

10 Reasons to Try Something New Now

  1. Start-Up costs are low and negotiable.
  2. Low overhead  (technology has made the in-home office acceptable and efficient).
  3. Potential clients are seeking opportunites.
  4. Your audience is looking for something new and fresh.
  5. Chances are that your current situation is volatile anyway.
  6. You can be the hero when you’re the first moving forward.
  7. The best customers will be the first ones captured.
  8. The leftover customers are the biggest pain.
  9. Your competition is waiting.
  10. Next year, month, week, or tomorrow may be too late.

Don’t Miss This Bus

So a new year has begun and most people have made their resolutions (and many of them have already been broken). So, is yours still going strong. I have another challenge for you.

I happen to have couple of friends who’re currently wrestling over the decision of leaping from the assurance of a bi-weekly paycheck that a corporate job brings and venturing on to try their hand on their own. Though they know they have much needed products and services to offer and can offer them with a far higher level of service than their competitors. They’re just scared. The thing is, it’s not just these individuals that are battling this. On what seems like a daily basis, I meet business owners and decision makers that know what steps they need to take in order to bring their company to the next level but want to “feel out” the market (aka until it’s too late and be the last to join in) before making a move.

Search Engine Statistics

Who gets the bulk of searches?  See for yourself.  Nobody has been able to gain ground on Google in the last couple of years and I doubt they will anytime soon.  Looks like Yahoo! lost a little ground to Bing but that won’t last long as people are finding out fast that Bing sucks.

comScore Core Search Report
June 2009 vs. May 2009
Total – U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
May-09 Jun-09 Point Change
Jun-09 vs. May-09
Total Core Search 100.0% 100.0% N/A
Categories: Marketing
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