My friend sent me this video. I thought it was one of the funniest things I’d seen in a long time. This describes nearly every parent I know. I’m headed to buy a Sienna now.
Author Archive
Letting Customers Pick the Price
This is an idea that’s been bopping around in my head for a while now. Will it work in your industry?
When we stake a price on our goods or services, that’s it. That’s what we’ve said it’s worth. Customers pay that and only that. I don’t know anyone who’s gone to the local car wash, slid their card through the machine twice so that they could pay $20 for a car wash priced at $10 because of the great job this particular system does. However, all day long, people will pull up to a group of teenagers and hand over twenty bucks for a wash that takes too long and is mediocre at best.
Is Social Media a FAD?
For those of you asking yourself this question. Here’s a video posted to YouTube by SocialManiacs09. It has some good numbers to get you thinking. If you’re not using the power of social media to market your business, you’d better start. Caution: Make sure you go about it correctly or you may do more harm than good.
Not For Everyone.
Here’s how most marketing companies sell their media to advertisers:
This soooo wrong. In soooo many ways. What works for one, is not so good for another. I often run across people who’s business would be dis-serviced by Pay Per Click marketing, which is the main staple of what my company AFH Marketing offers. In fact, just last week, I talked to a client in the moving business, and suggested him find other ways of marketing their business. You see, the cost per click for their industry, was out of proportion with their Return On Investment (ROI) per potential client gained.
School FundRaisers Suck!
I don’t quite understand the reasoning for most school fundraisers. It seems there should be two reasons for holding a fundraiser for a group or organization. One being the creation of a team building experience, and the other being the obvious: to raise funds.
So, if the previous statement seemed obvious, why then is it that most fund raising events, especially school fund raisers accomplish neither?
Fundraiser Quota & Parent Info
More Than Brothers
I meet with a group of other men each week. While enjoying our morning coffee, we discuss scripture, family, work, and anything else life has brought to our attention that week. Last time we met, the topic of fellowship was brought up. I don’t mean fellowship as in, eating a casserole with some people you see for an hour each Sunday. We were talking about real fellowship. The kind where two people share an empathetic bond. David and Jonathan kind of fellowship.
Pick Me: Your Move
Great little bit of viral video from Reebok & the NFL promoting their Fantasy Files. Not sure when or where it aired, but my brother sent this to me a couple of days ago. That’s the important thing. Not when it was scheduled to show and during what slot. The best thing is that we’re two months past the Super Bowl and months from the new season and people are still voluntarily sending this to friends and spreading the Reebok name. That’s Viral Marketing.
Change In Operating Strategy
Since the subject of delivery problems is on my mind. I thought I’d mention that most delivery problems are actually a operating strategy problem.
Don’t Have A Delivery Problem
Whether you are providing a product or a service, this is one of the most important things you must remember. Your clients don’t care who didn’t show up for work, who’s sick, what shipment didn’t come in, or any of the other things that could keep you from delivering on your customer’s expectations.
If it’s a supply problem, find a different supplier. Your customer doesn’t care if your price is 10% lower than the guy down the road if you don’t have any in stock but the guy down the road does. Though your customer may feel empathetic for your employee with the flu, they would rather call the other company with a whole team of people that could help them immediately, than sitting around hoping your one employee will get well soon.
ONE
I’ve heard it said that the worst number of all for a business owner or leader is the number “one“. This is true for so many reasons. It can be hard to multiply because it takes risk, work, determination, sometimes disappointment, but multiples is nearly always better.
- If you have only one sales person and she leaves the organization: Who’ll sell new clients to keep the production team busy?
- If you have only one person producing all sold services or goods and they are unable to work for a period of time: Who’ll produce all of the things your sales team promises to your clients?
