@jc_riley: http://t.co/B1JvbSNo - Me and my brother Rusty with our uncle and All-American wrestler Mike on his birthday. #therileycrew
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Valedictorian Speaks Out Against School System

Had to share this video.  I like this girl.  I’ve shared similar sentiments in past posts such as Educational Waste, My Kind of Teacher,  and Why Does the Answer Exist.  You just have to hear this girl’s comments.  Listen closely.  So, without further explanation…

Phone Help from Google

Grand Central is now open as Google Voice. This free service has great features. They are currently only letting former Grand Central users get numbers, but you may sign up to receive notification when it’s opened to everyone.

I played with my new number yesterday and love the ability to place “call me” widgets on websites, so that visitors can contact you without getting your number. It also rings my office phone and cell phone simulaneously allowing me to answer in my car or at my desk. The best thing is that it transcribes the voice messages to texts and sends me an SMS message as well as an email so I may listen or read it.

Babies on Skates

I saw a video on YouTube a few days ago that featured some toddlers rockin’ roller skates to a hip hop beat. It was a plug for Evian to show how drinking water (in particular Evian water) would make you feel young and energetic.

Great job Evian. They have grabbed the attention of millions. I noticed it being a feature on news broadcasts this morning and do to the viral nature of the video, it’s been riding in the top 10 on the Google Trends charts nearly all day. Cleaning up on views. By creating a funny video that people can relate to and making it easily circulated on the web, they’ve gained a great viral advertising campaign. I doubt the need to air the video in the US will even arise. By the time it hits the air waves, most will have already seen it due to the viral – if I like it, I’ll spread it – nature of the web.
Below is the video that is creating a realm of new Evian (naive in reverse) water drinkers.

Categories: Marketing

Genius: The Title

If you’ve seen my business card or read my FaceBook, Twitter, or LinkedIn profiles, you may have noticed the title listed – “Marketing Genius”. There’s a really simple story behind that.

When my brother and I began All For HIM Marketing Solutions Inc., we were asked our titles by our accountant while filling out legal documents. We looked back and forth and considered it a funny situation because we’ve always joked about the 1-5 person businesses where someone calls themselves the CEO, President or some other ivory tower sounding name just to give their ego a boost. This was the opportunity of a lifetime for us. If we had the invitation to create our own title, and could boost our ego with it all we wanted… why not be geniuses? Done. My official title with AFH Marketing Solutions is: JC Riley – Marketing Genius.
Until lately, I’ve never caught any flack about it and most considered it light hearted and humorous. That is until last week. Someone saw my title as Marketing Genius on my LinkedIn profile and decided to post a FaceBook comment on the matter that generated some responses.
Here’s the deal. It’s great to hand my card to someone who notices the title and asks about it. I get to smile and laugh about it with them. Then the normally say something like… “I’ll remember that”. To which my reply is… “That’s the idea behind it. What else would you expect from a Marketing Genius?” :)
“a person who influences another for good or bad”
This is what I do. I help people consider all of their marketing options, decipher the best plan of action for them, and help them move in that direction. My job is to influence people. I choose to influence for what I believe is best for them and stay in the good. Not my fault that someone decided to question my use of a word before first finding its meaning. You can tell by my punctuation and spelling that I’m no English major. That’s why I turned to Merriam-Webster.
Last but not least. Thanks to this person for commenting about it on line and drawing responses. It made you talk, which made others talk. Kind of viral, huh. That’s what marketing guru Seth Godin might call remarkable. Seems like it worked even with those questioning the move.
Categories: Marketing

Rudolph

Rudolph the Red Nosed Reindeer is probably the most popular children’s Christmas carol ever. But, have you ever truly checked out the story this song tells?

So, here’s this outcast sleigh puller. He’s born with some sort of weird thing going on with the electric pulses that move through his nervous system. It seems they back up extra current to his nose causing it to light up “like a light bulb”. I had an uncle with a red bulbous nose but that was from all the booze. Rudolph’s has a more natural cause. Well, anyway, all Rudolph’s classmates think he’s a real weirdo because he’s not equipped like the other typical folks around his hood. The other hoofed helicopters laugh at him and call him names (like Pinocchio). They wouldn’t even let him play Monopoly with them.
All this rejection gets ole Rudy down and he feels like some sort of failure due to all of the rejection when, right at his lowest point, who else but Santa himself asks Rudy to lead the way through a fog storm that otherwise would have made a disaster of the big guys Christmas Eve travel arrangements. His unique abnormality impacted the world in an awesome way that night.
You see, Rudolph was different for sure, but, he was made perfectly different for the purpose that God had in store for him. In some way, all of us have felt like a Rudolph did at the beginning of the song at one time or another. Everyone has had something they’ve tried to hide because it made them feel inadequate, or they were afraid of being rejected. I know for me, I would always catch a bunch of slack from my teachers for “over-analyzing” things. I was the kid that when given the written math problem about two trains leaving the station and what time each would arrive, would drive the teacher nuts at how more information was needed because one loaded heavier might take longer to get to top speed and a less trained driver might not make as quick of time. My teachers hated me. I wouldn’t try to be a pain, but, couldn’t stand not having all the information or knowing all variances weren’t looked into completely. Now, I’ve realized that God put that into me so that I can find things that others sometimes can’t. It helps when I’m consulting a client about what advertising options are best for them, or when I’m showing someone how scripture written thousands of years ago can pertain to their life today.
What is it about you that has made you feel like a Rudolph? What is unique about you that others have thought was strange? Listen to the song now and think of how can you use your shiny nose for a world changing purpose that God has implanted in your heart? When you find that, you’ll begin to feel like the Rudolph at the end of the song rather than the one at the beginning. I know I did.
JC
Categories: Spiritual

Mary, Did You Know?

When I hear the song, Mary, did you know, I can’t help but just imagine the storm of feelings that must have rushed through Mary, the young teen aged mother’s heart. The song asks Mary if she knew things about the baby she’d just given birth to. The thing is, most of the questions this song asks, she did know.

As I type this, my four year old, Ruthie, is sitting on my lap and laying her head on me. I love it when my girls want do take time out of busy play to stop and cuddle their daddy. Times like this make me feel like the most awesome, special, and chosen, person in the world. My children have a special way of making me feel loved, and I’m so full of love for them that, at times, I feel like I could burst with this love. If you’re a parent, I’m sure you’ve had those times when you want to do nothing but sit and admire your children. Maybe watching them sleep, or watching as they play alone and pretend to make conversation with their toys.
Now, can you imagine those same times mentioned in the previous paragraph, if you knew your child was the supernatural incarnation of God? Mary knew this. She knew that Jesus was destined to be the Savior of mankind. She didn’t need to ask if he wanted to be a fireman when He grew up. She knew He created firemen. With all the feelings I have when I’m holding one of my children, I can’t imagine the feelings I might have if I was entrusted with the upbringing of Gods chosen Messiah. I sometimes am nervous at my responsibility as a parent, but, she was responsible for the the care of God in the flesh.
Listen to the song now, and this time, meditate on your experiences with your own kids and what this young woman must have experienced that night in a cold barn.
JC
Categories: Spiritual

The Little Drummer Boy

The Little Drummer Boy is a Christmas caroling classic. Most people can rattle off a few lines, or at least recognize the repetitive phrase, “pa rum pa pum pum“. I was riding in the car with my family on the way to one of those seasonal visits to grandma’s house when this popular winter hit began to play on the radio. My whole family was singing along joyously when my wife looked over and began to giggle at the tears welling up in my eyes. Most of you have figured out by now that I’m a big wuss, bu, before you plan your wisecracks, I’d like you to consider the story this song tells.

Here it is. The day of prophesy has come, and this little boy becomes saddened as he watches people giving precious, valuable gifts to the very Child of God. This kid is poor and has nothing he feels fit to give Jesus. So, in a stretch of desperation, he asks Mary if he may at least play his drum for her baby and receives a nod of permission from the new mother. Nervously, the young drummer begins to tap the drum and keep rhythm with the sounds of the animals who’d gathered around. Next thing you know, Jesus, the baby he came to worship, the savior of mankind, looked his way and smiled in approval of this young man and his desire to give all of himself to his King. You can feel the excitement that must have rushed though his entire body. He must have at that moment been numb with excitement and and the urge to shout with joy to The Lord. Even that which had seemed unworthy and meaningless to the boy a few minutes ago, was pleasing to Jesus because of the whole hearted God pleasing offering it was meant to be.
This should be the story of our lives. You think you don’t have enough to give? You think you don’t have what it takes? You DO! You have something. Maybe you have an hour you can dedicate to serving him through your local church. Maybe you have experiences and a compassion for kids and teens that you could use to introduce them to their savior. Maybe you could dedicate the songs you sing in the shower or at the red light to Him. No matter how tone deaf or how little rhythm you have (the boy in the song had to turn to animal sounds for rhythm help), I promise that a song of praise offered to Christ will be pleasing to HIM.
So, do me (and yourself) a favor, and listen to the song again now. While you do though, think of the things you’ll do today. Find ways you can offer everything today as an act of worship to God who deserves ALL of our time and talents.
JC
Categories: Spiritual

Hitler Birthday Cake

I came across this story last night and it made me absolutely sick. It seems some backwards guy in New Jersey decided to name his kid Adolf Hitler. What?!!! You heard me. To top it off, his two daughters have the words “aryan nation” and “hinler”. What losers.

These people got all hacked because the Shop Rite supermarket refused to put their son’s full name on a cake. According to the supermarket, they’ve been declining this families similar requests for the past few years. Including, a request to put a swastika on a cake. I heard the mom on a television interview say how it hurt their feelings. Poor souls. I wonder if they think of all the people offended and with hurt feelings that a racist loser would use their kid as a billboard for a hate organization.
Of course Wal-Mart was more than willing to make the cake, but hey, they won’t sell CD’s with a parental advisory label. Give them some credit. They do have some standards.
Of course the real story is what these names will do to the poor kids who have to wear them. As an employer, I wouldn’t hire someone who’s name might offend my customers. Teachers, I’m sure will treat these kids differently than the rest of their class. Wrong or right, they will. I’m sure also that over the course of their upbringing there will be countless minorities whom after being offended or turned off by the names this family has chosen, will treat these kids differently (once again, wrong or right, they will). Those things will only fuel the hate these kids are being taught by their parents.
We’ve just elected our first black president for crying out loud! Get over it! Welcome to 2008! Just when it seems we’ve pulled out of the dark ages of our country. There’s some loser ready to make an attempt to pull us back in.
I know this isn’t my normal type of topic but this really hacked me off. Read the story and share your thoughts.
JC

DIYer

I’m currently in the middle of a small project for my wife. Just making some new cabinet doors for our entertainment center. Sounds simple enough right? Well it’s actually not too bad. I was thinking though while I was working on them of how it’s the little details that I miss and cause me to back up and re-visit three steps I’d already completed. This would probably not be a problem for someone who works with wood quite often. They would naturally understand the way the project would go and thus save time and the wasted gas from multiple trips to the hardware store. By the time I finish I probably will have saved some money, but to the tune of hours of wasted time (better spent making money at what I’m good at) and days of stress. Not to mention mediocre craftsmanship on the final product.

I make light of this situation, however, countless business owners every day begin projects or take on tasks that are not their best use of time and talent. As a business owner or manager, you must the following things when deciding whether to take on a task yourself or to pay someone.
  • What makes my company profit and does this fall in line?

What Messes Me Up?

I was reading yesterday’s blog from my friend Cari Kelly when I began to weep (like a schoolgirl after breaking up with her first boyfriend) while watching the video attached to her post. Those of you who know me, know that I can’t keep from bawling at the thought of a kid in need or in pain. Sorry. I know that’s not tough, or may lack in composure, or whatever you want to call it, but that’s something God seems to use to mess me up quite often.

Why is it that we worry about trivial things like getting the latest generation of iPhone or Blackberry? Or stress over corporate layoffs and downsizing in a country with unemployment services? Why is it common for people drive a $40,000 car while complaing about being too “broke” to financially aide the single mom to get her kids into the local sports league.
We are a horribly petty society. We call these things “issues” when there are kids in the world (or in our own communities), who won’t have a drink of clean water today. Kids who will not eat a meal over Christmas break because they won’t get their school meal. Even worse, there are kids all over the world (and probably your street) who won’t have anyone hold them and tell them they’re loved today.
What can I do? God is messing me up about this for a reason. It burns a fire through me and I won’t quit doing things about it until God decides to mess me up about something else some day. But, for now, this is consuming me.
So tell me…
  • What really messes you up? Causes uncontrollable feelings to rage in you?

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