1. Start-Up costs are low and negotiable.
  2. Low overhead  (technology has made the in-home office acceptable and efficient).
  3. Potential clients are seeking opportunites.
  4. Your audience is looking for something new and fresh.
  5. Chances are that your current situation is volatile anyway.
  6. You can be the hero when you’re the first moving forward.
  7. The best customers will be the first ones captured.
  8. The leftover customers are the biggest pain.
  9. Your competition is waiting.
  10. Next year, month, week, or tomorrow may be too late.